About Me
I'm Daniel Cade. I help sport organisations make sustainability and social responsibility easier to understand, more practical and more useful.
Daniel Cade
My aim is simple: to help sport organisations make better decisions and build social and environmental responsibility into the way they work.
I don’t think sustainability needs to feel overwhelmingly complicated. I enjoy taking a broad or technical subject, finding what really matters and helping people turn it into something they can understand and use.
I have worked in and around international sport since 2007. My experience began with monitoring and evaluating social projects connected to UEFA EURO 2008. Since then, my work has included strategy, reporting, education, programme evaluation, sustainable events, stakeholder engagement and implementation support.
Today, through Responsible Sport, I often work as an extension of a client’s team. Some assignments have a clear output, such as a strategy, report, course, roadmap or tool. Others develop into longer partnerships, where I help connect priorities, people, evidence and day-to-day decisions.
My background combines a bachelor’s degree in Sport Science and Business Management with a master’s degree in Management, Humanities and Law of Sport. I am based in Zurich, Switzerland, and work internationally.
A bit more about me…
Sport has been part of my life for as long as I can remember. One of my happiest childhood memories is running out of class with a football on a warm summer day. We used piles of freshly cut grass as goalposts and played for what felt like hours. I can still remember the smell of the grass and the cold water from the old porcelain drinking fountains beside the field. It is a simple memory, but it captures much of what I have always loved about sport: the freedom, the shared experience and the feeling of being completely absorbed in it. Football was my passion growing up, Queens Park Rangers were my team and, for a while, I dreamed of becoming a player. I still play and coach football in Zurich. Playing and coaching keep me close to the everyday reality of sport - the volunteers, families, relationships and imperfect decisions behind every club and organisation. Over time, I have also learned that sport is not automatically a force for good. It can shape people and communities for better or worse. What matters is how people choose to use its influence. That belief is at the heart of Responsible Sport: helping organisations make thoughtful choices and turn them into practical action.
Responsible Sport Core Values
Integrity
Being honest about what the evidence shows, including what is not yet known.
Partnership
Listening properly, working alongside people and building solutions they can own.
Practicality
Creating strategies, reports, courses and tools that help people do something differently.